The Ranch At Wild Rose Marketing Case Study by Tim Christiansen
The Brief
The Ranch at Wild Rose brought me on to help fill their signature Cowboy Experience Cattle Drive—a unique, high-ticket adventure designed for those looking to live the cowboy life. My role was to craft a compelling visual story, build awareness through digital advertising, and support their online presence through listings and content strategy.
This was a fast-moving project with creative freedom and high expectations. I leaned into storytelling to build emotional connection, while supporting the team in strengthening their digital foundation.
The Field Work
Content Creation
I was handed a collection of raw video, images, and voiceover audio, and turned it into a polished video ad that captured the heart of the Wild Rose story. The video encouraged viewers to step into the boots of a cowboy and live the adventure for themselves. I also helped update and optimize their business listings, including getting them onto TripAdvisor, and offered guidance on improving their social media presence.
Ads
I ran a Meta video ad campaign that generated strong engagement, sparked conversations, and brought visibility to the Cowboy Experience. While interest was high, the premium price point limited final conversions, offering a valuable lesson in aligning audience targeting with pricing strategy.
Here is a look at the video ad I created for this project.
Let’s Get In Touch
Howdy Ho! Have a brand that needs to find its footing on rugged terrain? Or just want to swap book recommendations? Drop me a line.
— Tim
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