Utah Motor News Marketing Case Study by Tim Christiansen
The Brief
Utah Motor News approached me looking to expand their reach and modernize their digital presence. I led a rebranding effort, rebuilt their website to better serve readers and advertisers, and provided SEO and email marketing support to help them grow their audience and improve content performance.
Our goal was to create a functional and flexible news platform that looked polished, worked smoothly, and gave them the tools to continue building momentum with their coverage of Utah’s motorsports and auto scene.
The Field Work
Website
I designed and developed a custom WordPress news website with built-in ad space and easy post creation. It’s optimized for both readers and the publisher, giving them flexibility and control without added complexity.
You can view the website here: https://utahmotornews.com/
Email Campaigns
To support content distribution and audience growth, I helped set up their email platform and build an email funnel that delivers valuable updates to subscribers. This helped them create a more consistent channel of engagement and drive traffic back to the site.
Branding
We delivered a refreshed look and feel for Utah Motor News, offering a full branding and style guide to align their digital presence with their mission. The new visuals helped elevate their professionalism while staying true to their local roots.
Let’s Get In Touch
Howdy Ho! Have a brand that needs to find its footing on rugged terrain? Or just want to swap book recommendations? Drop me a line.
— Tim
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