Rich Christiansen Marketing Case Study by Tim Christiansen
The Brief
We were originally brought on to support the launch of Rich Christiansen’s latest book, BlindSighted, with a focus on building and managing his social media presence. The project quickly expanded into a full-scale marketing partnership, covering everything from web development and email campaigns to digital advertising and product listings.
Our team became deeply integrated into Rich’s brand ecosystem, supporting not only BlindSighted, but also the re-release of The Zigzag Principle, his legacy platform Legado Family, and his full portfolio of online properties.
Results
The Field Work
Ads
We developed and ran Meta ad campaigns for Rich’s books, including the second edition of The Zigzag Principle. Our goal was to build awareness, drive Amazon sales, and generate traffic to key landing pages during launch windows. These ads received great engagement and an increasing ROI.
Email Campaigns
We managed multiple branded email lists including Rich Christiansen, The Zigzag Principle, and Legado Family. Across these audiences, we created tailored email sequences, automated campaigns, and regular newsletters. Rich’s primary list consistently held a 50% open rate, well above industry average.
You can view prior emails here: https://richchristiansen.com/blog/
Content Creation
We produced social content, email copy, and page text that matched Rich’s thoughtful, values-driven tone. Whether we were launching a new video series or writing a sales sequence, every piece was rooted in storytelling and service. We published on Youtube, TikTok, Instagram, Facebook, and managed his LinkedIn. Our efforts helped grow his Instagram channel from 0 followers to more than 18,000 and growing.
Branding
We supported the visual and verbal branding for Rich’s brand family to keep the tone cohesive. This included maintaining a consistent look and feel across social graphics, emails, landing pages, and book listings.
Web Development
We worked on Rich’s primary websites, helping update the structure, optimize for traffic, and create pages tailored to each book and product. This included ongoing support, content updates, and user experience improvements across his digital presence.
You can view the work across these websites: RichChristiansen.com, and LegadoFamily.com
Podcasting
I run and manage Rich’s podcast studio, giving his stories and lessons a long-form home alongside his books, email list, and social channels.
Let’s Get In Touch
Howdy Ho! Have a brand that needs to find its footing on rugged terrain? Or just want to swap book recommendations? Drop me a line.
— Tim
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