Project Overview

I was invited by authors Olivia Chadwick and Garnet Morris to join the 17 Runs book project as their digital marketing lead. My role spans across social media management, email marketing, web development, and animated content creation—all in support of their national book launch on June 3rd 2025. Working closely with a national team, our goal has been to build authentic engagement and present the story of 17 Runs in a way that’s visually rich and emotionally compelling.

Content Creation

Our approach to content has been intentionally organic. We are building social media posts based on real interviews with Olivia and Garnet, allowing their voice and story to come through naturally. We are also producing a stylized animated video to introduce the book’s premise and spark interest leading up to launch.

Website

At the client’s request, we designed a highly stylized and artistic website to match the tone of the book. The layout layers illustration, story, and motion to create a dynamic, emotionally resonant experience that introduces visitors to the heart of 17 Runs.

You can view it here: https://17runs.com/

Email Campaign

We are managing the email list and actively growing it by offering the first chapter of the book for free. Through consistent, heartfelt content, we’re nurturing a growing audience of readers and supporters leading into the book’s release.

Branding

While we were given a foundational branding guide, we adapted and expanded it to better reflect the unique personality of the book. The resulting style combines structure with a creative edge, tying together the authors’ voice, the cover design, and the visual tone of their marketing.

Below is an example of our Marketing Social Media Branding Guide