Project Overview
Sparkles Car Wash is a locally owned car wash in Cedar City that wanted to elevate its marketing, expand its reach, and drive more sign-ups for its unlimited wash packages. I was brought in to take over their digital presence and help polish the brand across the board. From revamping their website to running ad campaigns and building a multi-platform content strategy, our goal was clear: make Sparkles stand out and stay top-of-mind in the local market.
This was a full-agency-style partnership where my team and I managed content, strategy, and performance, while having a little fun along the way. (Yes, we even filmed a four-wheeler going through the wash.)
Website
The first step was cleaning up their website and giving it a more polished, professional look. At the client’s request, we used GoDaddy, which came with limitations, but we still delivered a site that met their expectations and gave their brand the refresh it needed.
You can view the website here: https://sparklescedarcity.com/
Content Creation
We took over Sparkles’ social media and built a consistent, engaging presence across Instagram, Facebook, YouTube, and TikTok. We developed a style guide, created a steady posting rhythm, and saw growing engagement and comments. Our content leaned into local charm and creativity, keeping it fresh and fun.
You can view our video content here: https://www.tiktok.com/@cedarcitysparklescarwash
Ads
We ran targeted ad campaigns to promote Sparkles’ unlimited wash memberships. Each campaign was adapted based on performance data and client goals, making sure we optimized for reach, clicks, and conversions at every stage.
Branding
We adapted Sparkles’ existing hometown brand to feel more consistent and professional—without losing the charm that made it local and approachable. From signage to social media visuals, we ensured the brand identity matched across all touchpoints, helping them appear trustworthy, fun, and community-rooted both online and in person.