Project Overview

The Ranch at Wild Rose brought me on to help fill their signature Cowboy Experience Cattle Drive—a unique, high-ticket adventure designed for those looking to live the cowboy life. My role was to craft a compelling visual story, build awareness through digital advertising, and support their online presence through listings and content strategy.

This was a fast-moving project with creative freedom and high expectations. I leaned into storytelling to build emotional connection, while supporting the team in strengthening their digital foundation.

Content Creation

I was handed a collection of raw video, images, and voiceover audio, and turned it into a polished video ad that captured the heart of the Wild Rose story. The video encouraged viewers to step into the boots of a cowboy and live the adventure for themselves. I also helped update and optimize their business listings, including getting them onto TripAdvisor, and offered guidance on improving their social media presence.

Ads

I ran a Meta video ad campaign that generated strong engagement, sparked conversations, and brought visibility to the Cowboy Experience. While interest was high, the premium price point limited final conversions, offering a valuable lesson in aligning audience targeting with pricing strategy.

Here is a look at the video ad I created for this project.