The Brief

At Classy Kin, I joined the team to help families create meaningful, personalized logos that reflect their values and legacy. My role focused on leading the visual identity process—translating family stories and symbolism into elegant, timeless logos. As the client base grew, we streamlined the process by creating a guided workbook that allowed families to take part in shaping their brand story, step by step. Three notable clients were billionaires (with a B!).

Classy Kin was a powerful blend of storytelling, design, and emotional connection, making every logo a truly personal piece of art.

The Field Work

Field note 01

Content Creation

To scale the process and keep it personal, we developed the Family Logo Creation Workbook. This resource guided clients through defining their family values, gathering inspiration, and collaborating with our team to co-create their logo.

Field note 02

Branding

We worked closely with each client to understand their vision and ensure their family logo was aligned with their values and aesthetic. From initial sketches to final design, we offered multiple iterations and applications for use across digital and printed materials.

Below is an example of our logo creation process and our workbook:

Free sample of Classy Kin Workbook