My parents always told me that if I could survive in the desert, then I could thrive anywhere. I took that too literally and I lived up to that twice:  Once in the Patagonian Desert in Argentina, and twice in Cedar City.

My family relocated to Santaquin, Utah, where we are excited to begin the next chapter of our lives, build a community, and continue to make great things happen.
(Finally, I can grow a proper tomato plant.)

I earned my Bachelor of Science in Marketing with a minor in Entrepreneurship from Southern Utah University, graduating Summa Cum Laude. I was honored to be named the Outstanding Student in Entrepreneurship, a recognition that reflected not just my academic efforts, but the real-world application I pursued outside the classroom.

I served on the School of Business Council and took a highly proactive approach to my education. While I learned a great deal about marketing theory, I gained even more by staying engaged, getting hands-on, and applying what I was learning in real time through my business and other projects.

I’m incredibly grateful for the mentors, peers, and professors at SUU who believed in me, challenged me, and helped me grow into the kind of business professional I had always hoped to become. 

AdventureYeti was my first intentional startup, and the best crash course I could have asked for. What started as a way to expand my marketing knowledge while taking general courses quickly became a springboard that launched me ahead of the curve. While my peers were learning theory, I was applying it in real time. I even had professors turn to me for insight on emerging marketing trends.

I began as a freelance videographer (my dream job at the time was filming for nature documentaries), then shifted into web development after realizing I could provide more value and earn more by helping clients build their digital presence. In the early days, I charged just $12/hour, eager to learn everything I could.

AdventureYeti became my personal marketing laboratory. I dove into every area I could: advertising, branding, SEO, business listings, web development, audiobooks, podcasting, video production, social media, email campaigns, you name it. I wanted to understand what I loved and where I could serve best.

I started the company with just $100 and a drive to prove I could build something from nothing. And I did. I grew AdventureYeti into a six-figure business with multiple employees, supporting more than 50 businesses as they grew from scrappy startups to solid, established brands.

We won 1st place in the SUU S4 competition, and placed in the Business Breakthrough Challenge, as well as received runner-up in the State Bank Business Challenge. We were later invited to Judge the State Bank Challenge of 2024

AdventureYeti was also the Best of Cedar City Marketing Agencies according to BusinessRate 2024.

Now, the AdventureYeti chapter has closed, and I refer all new work out. I leave it behind with pride, having worn every hat: front-line worker, middle manager, and founder. I held the fort together, and I’m grateful for every lesson and every client that trusted me along the way.

Learn More at: AdventureYeti.com
Or see more of my projects in my portfolio.

My first official job was at a marketing startup called Journicity (now JX Strategy). Here, I developed a love for the trade and received personalized training and mentorship from Scott Harward. I was the first employee, and quickly adapted to the demands of a startup (especially in the thick of COVID-19).

My role was to work with clients and utilize TripAdvisor to help gain Google Ranking for Temple Visitors’ Centers for the Church of Jesus Christ of Latter-Day Saints.

My biggest accomplishment was managing the  Oakland Temple listing to rank in the top 5 things to do in California at the time.

The greatest lesson that I learned here was to ” push all the buttons” and be proactive in learning how to problem solve.

You can learn more about my time at Journicity in my portfolio.

I’ve always felt a deep desire to do something meaningful with my life. So when the opportunity came, I took it, I chose to serve a two-year mission for my Church, and was called to Bahía Blanca, Argentina.

(At the time, I barely knew where Argentina was, just somewhere in South America. I honestly thought I’d be in the rainforest. Spoiler: I wasn’t.)

For two years, I lived far from my family, without a phone or car, dedicating my time fully to God and to the people around me.

They were two of the hardest years of my life, and also two of the most defining. I grew in ways I couldn’t have imagined. I became more confident, more resilient, and more grounded in what really matters.

I set out hoping to help people in the streets, and I did. But the truth is, they helped me far more. They shaped me into the person I needed to become.

(And if you ever speak Spanish with me, just be ready for the full Argentine accent and all the local slang.)

In my family, turning 16  comes with a rite of passage—it’s time to start your first business. My dad made that commitment to each of us. Most of my brothers launched SEO and marketing companies (ironically, since I’m the one who ended up in marketing). But at the time, my heart was somewhere else.

I wanted to write novels.

My dad saw that spark and leaned into it. Together, I co-authored a parenting book called Even If Your Toes Turn Purple: Raising Teenagers That Are Confident, Happy, and Stand Out. It caught fire. Forbes and other outlets interviewed me, and the experience became the foundation for what would later evolve into my dad’s Legado content.

To this day, I’m the only person I know who co-authored a parenting book as a teenager.

You can check out the book here: Even if your Toes Turn Purple

You can learn more about this project in my portfolio.

When I was 10, my family took me hiking in the Himalayas. This was a life-changing experience, and I still refer back to the lessons I learned as we hiked, served, and experienced the majesty of Nepal. I opened my mind to new experiences and gained a deep love for humanitarian work. The biggest lesson out of this trip is that their way of living was not better, it was not worse, it was only different.

I am the only person that I know of with a certificate for “ the best armpit song in first-grade history”. I have always thought outside the box, but when my first-grade talent show came around, I took my new talent a little too far. While parents dozed through children dancing and showing off their Legos, I prepared for the greatest performance of my life. The crowd roared with laughter as I armpit farted the tune of twinkle twinkle little star.

It may sound funny, but many of my professional skills came from my childhood interest in Pokémon. As a kid, I would collect the cards and play on my trusty blue Game Boy Advance SP. I would spend hours sorting and organizing my virtual monsters. I would strategize the best ways to level up and find the best team, and I even became proficient at shiny hunting (for you intense players out there).