Funk-Town Thunder-Slap – Marketing Case Study

My Work · Field Report No. 12

Funk-Town Thunder-Slap Marketing Case Study by Tim Christiansen

Funk-Town Thunder-Slap marketing project by Tim Christiansen
Funk-Town Thunder-Slap
The BriefClient: Funk-Town Thunder-Slap

The Brief

This was my very first freelance gig, and it was anything but typical. One of my university professors approached me with a wild idea: film and produce a heavy metal reaction video. As someone who’s definitely not a metalhead, I said yes—and found myself listening to One Day Closer to the End of the World more than 300 times during editing.

I secured a professional recording studio, planned the shoot, and edited together a high-energy, multi-perspective video that captured the chaotic fun of live metal reactions. It tested my creative instincts and technical abilities all at once, and I loved every second of it.

For this project I taught myself how to utilize greenscreen, prepare proper lighting, and splice multiple videos into one.

You can see the video below:

Results

300+listens to the album

The Field Work

Field note 01

Branding

I created the Funk-Town Thunder-Slap logo and animated visuals to match the client’s request for an “awesome experience”.

Field note 02

Content Creation & Listings

This was a deceptively complex short film. I had to sync multiple camera angles with a live audio track and reactive expressions, while maintaining the flow and energy of the performance. It pushed my editing skills and gave me a new appreciation for anyone who can master multi-track video.

Postcard from the trail

Let’s Get In Touch

Howdy Ho! Have a brand that needs to find its footing on rugged terrain? Or just want to swap book recommendations? Drop me a line.

— Tim

TSANTAQUIN
UTAH
Adventure
On!
★
To: Tim ChristiansenSantaquin, Utah 

Send a letter →

— Adventure On! —Field Journal of Timothy Christiansen · 39.97° N, 111.78° W