Project Overview Retire Confidently was my first major end-to-end marketing strategy project. Financial advisor Telton Hall brought me in to help build a complete funnel into his online retirement course—from branding and website design to content creation, course...
Project Overview This was my very first freelance gig, and it was anything but typical. One of my university professors approached me with a wild idea: film and produce a heavy metal reaction video. As someone who’s definitely not a metalhead, I said yes—and found...
Project Overview Journicity—later rebranded as JX Strategy—was my first official marketing job, and it shaped the way I think as a marketer. I didn’t just learn hard skills like web development and SEO; I learned how to test ideas, build digital ecosystems, and take...
Project Overview I co-authored Even If Your Toes Turn Purple: Raising Teenagers That Are Confident, Happy, and Stand Out. What started as a goofy project quickly became something much larger. The book offers a rare dual perspective—both parent and teen—on how to raise...